Modern Hustler — Issue #15

Step-by-Step: How to Find Your First 100 Customers

Author

Geoffrey Peters II
July 17, 2025

Here’s a truth most people avoid:

You don’t have a business until someone pays you

Not a logo.
Not a website.
Not a TikTok account.
A paying customer.

And the first 100? That’s where most people quit.

Not you.
You’re built different. Let’s break it down.

🧠 Step 1: Know Exactly Who You Serve

You’re not selling to “everyone.” You’re selling to someone.

Ask:

  • What’s their biggest problem?

  • Where do they spend time online?

  • What are they already buying?

🔑 The more specific, the better.
You don’t want “people who like clothes.”
You want “18-30 year olds chasing freedom who resonate with the hustle.”

That’s the Modern Hustler customer.

📱 Step 2: Pick 1 Channel and Own It

Don’t try to be everywhere.

Instead:

  • If your customer scrolls TikTok — post there.

  • If they’re on Instagram — show up daily.

  • If they read — email them value 2x a week.

    One platform. Relentless execution.

Be loud. Be consistent. Don’t be boring.

🔥 Step 3: Give More Than You Ask

Before they buy from you — they need to trust you.

So:

  • Share the behind-the-scenes

  • Teach what you learn

  • Post results, not just products

If you're giving value, you're earning attention.

That attention becomes clicks.
Those clicks become conversions.

📦 Step 4: Build a Real Offer

It’s not just “a shirt” — it’s a statement.
It’s not just “a newsletter” — it’s a movement.

People buy identity.

So ask:

  • What do they feel when they wear your product?

  • What do they believe when they read your content?

When they buy from Modern Hustler, they’re buying vision.
That’s why they come back.

👥 Step 5: Make It Easy to Support You

  • Link your store in your bio

  • Drop your products in your content

  • Pin your best post

  • Use email to follow up

  • Add CTAs like:
    👉 “If this hits, support the shop”
    👉 “Wear the mindset — link in bio”

Make it effortless to say yes.

🧢 Plug the Shop, Own the Brand

Want to build trust faster?

📌 Show up repping what you built.

Every time you post in a Modern Hustler hoodie or hat — you're proving you're about it.

🚀 Final Word

Your first 100 customers won’t come easy.
They won’t come fast.
But they will come — if you show up like a brand that deserves it.

📌 Know your audience
📌 Own one channel
📌 Build real value
📌 Make noise
📌 Make offers

Repeat that 100x.
Then scale it to 10,000.

See you at the top.
— Modern Hustler